Due to COVID-19, please be advised that participating eGift stores and their business hours may be affected.

BackJoy

Change Your Posture, Change Your Life

Shop × Specialty Store × 12 Locations

About BackJoy

BackJoy owes its inception to a son’s passion to ease his father’s back pain and help him get back to fully enjoying life. In 1984, Preston Willingham embarked on a road trip with his father, Jim. What neither man expected was that the pain of sitting would force Jim to lie in the back seat long before the trip was over.Jim’s pain proved an inspiration to his son and ultimately resulted in the development of his first “sitting device”. Fast forward 20 years to Hollywood screenwriter and producer, Bing Howenstein, who was looking for an opportunity to translate his experience in movies into building a lasting brand to make a difference in consumers’ lives. Upon introduction to Willingham, Bing immediately saw an opportunity to build a brand that could become a trusted ally for consumers looking to take greater responsibility for their health and wellness.

Locations

  • Robinsons Place Manila

    2/F Robinsons Place Manila Adriatico St. cor Pedro Gil St. Brgy 669 Zone 072, Ermita Manila, Metro Manila, Philippines

  • Robinson Magnolia Kiosk

    2/F Robinsons Place Magnolia Aurora Blvd. Cor Dona Hemady N. domingo St New Manila Quezon City, Metro Manila, Philippines

  • SM Mall of Asia

    2/F SM Mall of Asia J.W. Diokno Blvd. Pasay, Metro Manila, Philippines

  • Trinoma

    2/F Trinoma Edsa Cor. North Avenue Brgy. Bagong Pag Asa D1 Quezon City, Metro Manila, Philippines

  • SM Megamall

    4/F SM Megamall Edsa cor. Julia Vargas Brgy. Wack Wack Mandaluyong, Metro Manila, Philippines

  • SM North Edsa

    2/F SM North Edsa The Block, North Avenue Quezon City, Metro Manila, Philippines

  • SM Aura

    4/F SM Aura Premier 26th st. corner Mckinley Parkway, Bonifacio Global City Taguig, Metro Manila, Philippines

  • SM Fairview

    UG/F SM Fairview Regalado Avenue, Quirino Highway, Novaliches Quezon City, Metro Manila, Philippines

  • SM Cebu

    G/F SM Cebu Juan Luna Avenue Corner Cabahug and Kaoshioung streets Cebu City, Cebu, Philippines

  • SM Seaside Cebu

    2/F SM Seaside Cebu South Road Properties, Mambaling Cebu City, Cebu, Philippines

  • Nuvali

    Bldg. E Solenad Tagaytay Road Sta. Rosa, Laguna, Philippines

  • Ayala Centrio

    G/F Ayala Centrio Claro M Rector Avenue corner corrales avenue Cagayan de Oro City, Misamis Oriental, Philippines

Reminders

  • Each eGift has a unique code that corresponds to an amount or item. To use the eGift at the store, the code must be given by the recipient to the store manager for validation.
  • The recipient must wait for the store manager to finish the validation process. The store manager will receive a validation response indicating the eGift amount and validity. The store manager will follow only what is indicated in the validation response.
  • The recipient is responsible for the safekeeping of the eGift code. The recipient must only give this to the store manager once he/she commits to use it at the store.
  • In the event that the store's eGift validation system is offline or unavailable, the store manager shall politely decline to accept the eGift. The recipient may still use the eGift when the system is back online.
  • The eGift may not be valid for use on certain promotional items/services and it cannot be exchanged for cash.
  • The eGift is for one-time use only. If the total value of eGift is not used up, there will be no cash change given. If the purchase goes beyond the eGift amount, the recipient is to pay for the difference.
  • Multiple eGift codes may be used per transaction.

Need help?

For inquiries or assistance, please contact us.